How Small Businesses Are Helping Drive The Digital India Movement
The average life of a small and medium-sized business owner has always been tedious and often laborious to maintain.
A small group of people are responsible for various expertise like sales, marketing, customer management, online website handling, and expense management.
The entire workflow rests upon the shoulders of this small team, needless to say, is overwhelming.
Keeping into account the complexity and deadlines of the tasks allotted, the SMEs are digitizing their businesses, thus thrusting forward the Digital India Movement.
How SMEs are Fueling The Digital India Movement
With the workflow increasing and there being a shortage of people at hand, the small businesses are all resorting towards digitization and equipping their
- The Trend of Shifting Businesses Online
It has been proven that digitally-engaged firms have portrayed a double growth rate when compared to their offline counterparts.
The digital space has helped small businesses to unlock new markets; thus, the number of businesses implementing digitized computational techniques are rapidly on the rise.
As more advanced technologies like logistics management software, automated employee record keeping, and HR management software are flooding the market; the SMEs are utilizing them to their maximum latency.
The introduction of digital payments has completely transformed the way small businesses used to deal with money.
Considering this, people prefer online payment modes instead of cash, which, unlike digital payments, doesn’t have any digital proofs of payment.
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- Implementing Chatbots on Your Websites
Modern technology to support businesses has evolved in the form of chatbots which has reinforced the client-seller relations while dealing.
The SMEs today are implementing chatbots at a fast pace to communicate with their clients when they cannot immediately respond to a client’s query.
The finest way to get tasks done is automation when there is a shortage of resources. The task of improving customer service has led to an increase in demand for chatbots, thus riling up the country’s digitization transformation.
- Social Media Influence and Branding
With the influential reach of social media websites like Facebook, Instagram, or Twitter, about 96 per cent of the SMEs are implementing social media in their marketing strategy (Source).
The voices of small and medium businesses have had to settle with a localized approach instead of being global due to lack of resources and the proper means of advertisements.
Considering the lack of global outreach of SMEs, Facebook introduced features like multi-country lookalike audiences, dynamic language optimizations, multi-city targeting, as-well-as Facebook IQ cross-border insights finder (Source).
SMEs have utilized social media to post relevant content like live videos, video content, advertisement posters, and product launches online.
Hence, this digitized trend of social media marketing has gained widespread popularity in all sorts of businesses.
This has increased the demand for social media optimization these days, thus fueling up other sectors, including video editing, photoshop, online marketing, and personnel for social media management.
- Cloud Technology and Computation
SMEs are gradually moving towards cloud computation after thoroughly considering all the benefits it has to offer.
Cloud technology is advanced, affordable, and convenient to use. A lot of SMEs encounter issues like password management, CRM, and managing lengthy mailing lists.
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By moving to cloud technology, small businesses can improve their operations and productivity immensely.
Availing cloud services features –
- Removal of the need for Hardware and Software Maintenance or Upgrades
- Frequent refreshes and updates to the cloud software
- A Cost-Effective IT Model
- Enhanced Flexibility and Scalability
- Improved Business Continuity
- Better Collaboration and Productivity
- Minimized Energy Bills
According to a recent study “Socio-Economic Impact of Cloud Adoption by SMBs” conducted in India, minimizing the investment cost on technology can help boost SMEs for accessing technology.
SMEs need to optimize their businesses to yield maximum productivity and minimum time consumption.
Deployment time in cloud computing is negligible, and applications essential to keep your business running can be initiated instantly.
Thus, it should come as no surprise that companies and firms are welcoming digitization with open arms, thus driving the Digital India Movement.
In every aspect, the SMEs are receiving nothing but advantages when it comes to modernizing and digitizing their traditional business firms to a more advanced automated setup.