How to Create an Email Marketing Funnel That Actually Converts

How to Create an Email Marketing Funnel That Actually Converts

Did you know that using someone’s name in the subject line of an email increases the open rate by 26%

Email marketing is one of the best ways to take qualified leads and turn them into clients and customers. Marketing by email works because it is personalized, builds brand awareness, and establishes trust between you and the person on the other side of the email. 

To run a campaign that converts, you need an email marketing funnel. They help you target each stage of the customer buying journey, generate new leads, and upsell and cross-sell new products and services. 

If you are wondering how to create an email marketing funnel that converts, this short and simple guide is for you. 

Build Awareness of Your Brand 

The first step in creating an email marketing funnel is to build awareness of your brand. At this stage, through your marketing efforts or their research, the customer notices your brand. You can do this by blogging, creating videos, posting on social media, collecting emails, and more. 

Inspire Trust and Confidence in Your Customer 

The next step in creating your marketing funnel is to inspire trust and confidence in your customer. At this stage, the customer is researching your brand and discovering more about it every day.

This takes some innovative marketing. You can highlight their pain points, share FAQs, share testimonials, and post educational content. 

Position Your Business the Right Way 

The next step in the marketing industry is to position your business in the right way. At this stage, the customer sees your product or service as a solution to their needs. You can do this through case studies, product comparisons, trials, and more. 

Sell Your Customer Your Product or Service 

As a small business owner, the next stage is to sell your customer your product or service. At this stage, your customer has invested in your product or your service. This stage is all about nurturing the customer and keeping a connection with them to turn them into repeat customers. 

Satisfy Your Customer’s Needs

The last stage for creating your email marketing funnel is to satisfy your customer’s needs. At this stage, the customer is deciding if they will become a loyal customer. You need to make sure their needs are completely satisfied by offering surveys, creating a Facebook group, offering special promotions, and more. 

For KPIs that every email marketer should know, read this blog post.

Use These Tips to Build a Solid Email Marketing Funnel

An email marketing funnel is a great way to convert solid leads into clients and customers.

Instead of sending out random emails, you will learn to expect and understand your client’s needs. The email marketing funnel will help you capture their attention and provide all the information that they need to know, like, and trust you.

With these tips, you will be well on your way to creating a deeper connection with your email subscribers.

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Danny White