Is it Time for a Corporate Sign Rebranding in Fairfax?

Your company’s signage – logo, colors, banners – that make it easily distinguishable will not always reflect the vision or goal you’re after. Time brings about a change in priorities, sometimes so drastic that corporate rebranding may be the only option left.

Are you running a business in Fairfax that’s not being perceived the way you’d want? Perhaps, it’s high time you consider offering your brand a ‘brand’ new identity? Here are the top indicators your business signs in Fairfax, VA needs a change.

Unmistakable Signs That Corporate Rebranding is a Must

To rebrand or not to rebrand, is that the question? Let’s begin by reiterating that your brand is not limited to logos and colors. It is also about your company’s voice, website copy, customer service, policies, etc.

Now that we’re clear on that let’s look at some major indicators that your business needs a rebranding –

Your Target Audience Has Changed (Expanded)

When you started, your clientele would have included small businesses but has now been replaced by mainly larger enterprises. In such a case, the brand packaging, messaging, and design may need to change.

Similarly, if your company has expanded its offerings to other genders, different geographical regions, more demographics, etc., corporate rebranding may be overdue. For instance – if your client base is predominantly women now (as opposed to earlier), your campaigns may need to assume more PR community outreach for domestic violence awareness, etc.

Your Brand’s Value Proposition Has Changed

Your business may have started with a single-line offering but has now expanded to have a host of offerings under its umbrella. Such a change also demands corporate rebranding.

For instance – eBay started by selling auctions of second-hand items. Today, it has rebranded itself to offer new and designer products. Similarly, Amazon was initially an online bookseller, but no mention is needed of how vast its offerings are today.

There are Changes in the Price Points

This need not be due to expansion but something entirely different. For instance – a supplier of computer equipment could start offering technical consulting services. In such a case, there is a massive shift in value.

And with value, pricing points will also change. When that happens, you can either create a new brand itself or choose to rebrand the existing one.

The Business Landscape/Competition Has Changed

The business landscape never stays the same. Perhaps when you started, your simple products and services stood out in the market. But with growing competition, the same may not hold. As you upscale your brand to keep abreast with the trends and competition, you need to level up your brand’s look and feel.

For instance – Dunkin’ Donuts started as a simple donut shop but later expanded its menu to be more innovative. This was done to compete with competitors like Panera and Starbucks.

Happy Rebranding!

Other than those mentioned above, change in customer tastes and needs may call for corporate rebranding to keep up with the same target market. However, make sure the signs in Fairfax, VA you choose meet the banner guidelines for the state.

Be it online or offline; if you’re convinced that your brand is in need of a makeover, then there’s no point in delaying it. So, come up with the next package design, name change, or messaging update!