In a web sea as large as New York, Is SEO worth it? Is investing in SEO worth the time and money as Google’s algorithms continue to change and paid advertising offers much quicker results? There are many that actually claim SEO to be “dead.” To determine if SEO is, indeed, worth the resources and investment, you must carefully consider what “it” is that you are wanting to get out of an SEO investment.
What can SEO do for your business?
While you’ve probably heard that SEO can grow your bottom line, that is only true if all the stars align correctly. SEO is not a direct factor in increasing your company’s revenue–sales are the direct factor. SEO is a strong indirect factor that can help generate new revenue opportunities–but it’s not the end-all-be-all.
SEO sends organic, non-paid traffic to your website.
Is organic traffic better than paid traffic?
Well, let’s first define “better.” Some people think that quicker traffic is better traffic. Other website owners consider the quality of the traffic as better. Furthermore, many business owners consider the cheapest traffic as a better option.
This boils down the traffic into three categories:
- Speed of traffic on site (sooner = better)
- Quality of traffic (more conversions = better)
- Cost of traffic (cheaper = better)
- SEO delivers slower traffic than paid / PPC
If the speed of traffic is a big concern for you, then SEO may not be the best route to take initially. SEO takes time. When you perform SEO on your website, you essentially are trying to earn popularity. When a website or page goes online, it is one of the millions that have gone online the very same day!
You could end up spending $1.00 per click, or as much as $70 per click with PPC!
SEO services New York, on the other hand, is not based on a per-click basis. Once your website is ranking on the first page of Google, you will begin receiving organic clicks to your page. The beauty is, you don’t pay for each click!
How much does SEO cost?
Let’s first get the idea of SEO being a “cost” out of your mind. SEO is an investment in your company. You’re building an asset by developing a website, and content, that will last as long as your company lasts. Every dollar that is placed into an SEO campaign will deliver results that stick with your company. On the other hand, paid ads (PPC) can gain leads faster, but will instantly disappear once you stop throwing dollars at it.
SEO is an investment
So, how much should you invest in SEO?
The amount is going to vary from agency to agency, and from industry to industry. Typically, you should expect to pay $300-$500 for some local, low-competition, single-location local SEO.
So, is SEO worth it? The investment of time and money
If your marketing budget allows, SEO is an investment that should start sooner rather than later. Time is a valuable asset in SEO, and the longer you delay investing in a thriving SEO campaign, the longer it will take to garner the free traffic.
If you’re a small, one-person shop, then SEO is still a very important investment. But is it one you should make on your own?
Wanting to do SEO on your own? Here are the 4 more important SEO tasks you can do right now!
To answer the question, yes, SEO is a valuable investment and is worth the investment. You’re building an asset for your company by investing in SEO.
