To purchase or not to purchase some boutique mannequins?
If you are a storeowner, this is one of the thoughts that must have crossed your mind at one point or the other. Rather than convince you based on sentiments, we have one better: show you why these display mannequins are one of the best investments you can make.
1 They improve sales
A research on the impact of boutique display mannequins provided interesting results – using them in your store could boost sales by as much as 10-35%, and that speaking of the average.
Even if you would not consider having them for any other reason below, isn’t this enough to tell you that they make a great value for money?
2 They improve appeal
It is one thing to see a jacket lying flat on a rack or standing from a wall hanger, but it is another thing to have a glimpse of how the same jacket would look on you. The latter is the advantage mannequins bring to your business.
Coming in different forms and styles, these boutique mannequins let your customers have a 3-dimensional view of the apparels they are checking out. There and then, they can make a decision on how much they believe the apparel will fit them, and how it looks on them from different angles too.
3 They improve upsell chances
Say, one part of your store is dedicated to jackets, another to caps and another to gloves, or trousers, so to speak. Without mannequins, it is easier for customers to come in, pick one of the items you are selling and go on their way. However, dressing up a mannequin in a complete ensemble will create the kind of appeal a customer wants, driving them to purchase the complete outfit.
What you have simply done is upsell such a customer without having to say much. Afterall, they have seen how everything looks in combination with one another, making it easier to evoke the kind of emotional response that would lead to a purchase.
4 They improve store appearance
For once, let’s forget about the fact that they boost your sales, help you sell more items and assist in convincing your customers to buy in the first place. Properly placed and arranged in your store, mannequins could be an important piece of décor on their own.
See it as placing a series of well-dressed, mute models around the store to liven the place up a little. Given the natural tendency of people to go for the best (which is most times a thing of perceptions), it won’t take long to have your store among one of the best (or the very best) in the area and beyond.
Conclusion
In the world of fashion merchandising, this is the one rule you should always keep in mind: the better it is displayed, the better it will sell. For this reason, don’t forget to invest in a mannequin or two when getting your store display together. Mannequins can really liven up your display and take your storefront to the next level. If you are wondering what supplier you should rely on, we highly recommend Posh Concept. Whether you’re a big or small company, if you’re looking for any type of mannequin or dress form, we are sure they can provide them to you. With 50 years of experience in this industry, their mannequins are made with a unique know-how. They use recyclable materials, which are odorless and non-toxic. Their mannequins are finished without paint and are designed to be one of the eco-friendliest model collections on the market.
