Remember phone books? The front section had white pages for residential phone listings, and the back section had yellow pages for business listings. If there were two companies in the same town providing the same service and one had a yellow page ad, and the other did not, the company with a yellow page ad would almost always get more customers. Phone books have almost entirely been replaced with internet search engines.
While a website might be found on page 100 of the Google search results, not many people will dig that deep when searching for something. Most will click on sites listed on the first one, two, or maybe three pages. It is a well-known fact that websites appearing on Google’s first page get more traffic, a lot more traffic than sites appearing deeper in the results.
Of course, searching for your company name or the company website address will almost always show a website on page 1. But what if someone does not know your company name or website? You want your website to be found by people who are looking for your offerings, even if they do not know your name or website.
If a company does nothing to promote their site, it is not likely that they will be found in Google. There is only one Page 1 in the search engine results pages. How can your website land on the first page for keywords related to your business? It helps to be a great site, visually attractive with a compelling message. But Google requires more than that. It is a complicated equation that determines placement in search engine results.
“Search Engine Optimization” or (SEO) is a great way to assist sites to rank higher than others. A NJ SEO company can help your website be more than just another pretty face. Read this infographic from Landau Consulting to learn how to make sure your website does not go missing.
