Guide on How to Advertise on YouTube!
Do you get nervous if you hear the word “AdWords”? Don’t do it! We’re here to show you how to use Adwords for videos to advertise on YouTube. With this simple free guide, you’ll be able to launch your first Campaign and broadcast your commercial through the internet’s largest video network. YouTube is crucial for the brand and marketing campaign because it has over a billion users.
We understand that it appears to be a little difficult at first, but you’ll be running YouTube Ads in no time if you follow this simple guide. We’ll walk you through every step of promoting your YouTube video:
#1. Purchase a high-definition video!
First and foremost, you’ll need video content to promote your company. And it has to be fantastic. Since advertisements in Singapore are not a simple equation in which more money equals more views or conversions, you must have something entertaining, appealing, and of high quality to your audience. Consider this: today’s smartphone screens and tablets have high resolution, and your video must be able to compete.
#2. How to Get Started
It would be best if you familiarized yourself with the Adwords vocabulary before creating a Campaign. The standard YouTube advertisements are referred to as TrueView. TrueView works on the principle that you will only be paid if anyone watches at least 30 seconds of your video (or the entire ad if it is shorter) or clicks on it. But it’s very low-cost (if you’re concerned about youtube ad cost), and you won’t be charged with non-interested viewers’ impressions. To begin, you must first create a YouTube channel (if you don’t already have one) and upload your video content. In-stream videos and video discovery ads are two TrueView ad formats. Let’s take a look at these…
- TrueView is a program that allows you to see Advertisements that appear in the middle of the video
- TrueView is a program that allows you to see Ads for video discovery
- Bumper Advertisements
#3. Create a Google Adwords account.
We can start talking about Google Adwords now that you’ve registered with YouTube and uploaded your ad to your channel. It is a free online service that allows you to advertise on Google and Youtube, owned by the same company. After that, go to your dashboard and link it to your YouTube account, which you can do from the main menu.
#4. Starting a Campaign
Once you login to Adwords, find the red button named “+ CAMPAIGN” on the dashboard. Just click on it and select “video” from the options below. Now you can choose a name for your Campaign and the ad format you’d like. In this step, make sure you have a defined marketing plan to decide which ad you prefer.
#5. Where will my ad appear?
Adwords for videos lets you choose which network you want your commercial video to display in. It can be in the YouTube Search tool, meaning that when someone searches for a certain keyword, your ad will show in their results, or YouTube videos, meaning your ad will appear before or around videos from the Google Display Network.
#6. Choose the locations and language
YouTube is available in more than 88 countries and displays in 76 languages. You must choose the locations where you want to show your ad and your potential viewers’ language at this stage.
#7. Enter your YouTube video
Remember we said you must upload your video to YouTube? Well, here you can insert the URL address and choose your preferred ad sub-type: In-stream or video discovery ads, or you may choose both.
Also, the standard settings will show your video on all devices, but you can increase it or decrease it if you don’t want to appear on mobile devices at all. We suggest using a mobile-friendly ad so you can get the most out of it since around 70 percent of YouTube views occur on mobile.
#8: Targeting with Adwords
This may be the most important part of your Campaign. YouTube has over a billion viewers worldwide, and it’s vital to narrow your target audience so you can reach potential consumers for your brand. Knowing your audience is key in every marketing action. Then you can begin targeting individuals by demographic groups: gender, age, parental status, etc. You can also target people by defining certain topics from more than 2000 different options, by interests, like sports enthusiasts or beauty experts. Moreover, you can target by keywords and other methods like placement, in which you can aim to users from other sites or apps.
#9: Finish your Campaign!
You’re close to finishing your first Campaign with YouTube Ads. Scroll down and click the “Save ad and ad group” button, and you will have your ad running! Since you spent a lot of energy, money, and creativity on advertising your video, you might want to boost your promotion on other social media networks. This is called cross-promotion, and we can guide you with some ideas to expand your visibility.
