4 Tips on Developing Ultimate Outdoor Banner Ads  

If there’s one thing that can become a brand’s greatest weapon or crutch, depending upon the hand its’ been dealt with, it’s an outdoor banner ad. Strong communication is often a brand specialty behind closed doors, but the same gets neglected where it’s needed, at street view.

Never underestimate the power of effective signage in making a mark on onlookers’ minds. While the media material wholesale supplier you choose has a significant role, the ad’s contents will also determine the banner’s fate.

So, will your next banner get the attention it deserves, or will it be an ‘out of sight, out of mind thing? It will all hinge on whether you choose to follow the tips this guide offers.

The 2022 Outdoor Advertising Market Research Report revealed that the industry generated gross revenue of $9 billion in 2021. Yes, being in a world of eCommerce, these figures show the power outdoor banner advertising still holds.

So, to ensure your banner ads cut through the city distractions and arrest customer attention, follow the tips given below –

Choose the Right Colors 

This should not be overly challenging because your brand’s colors should dominate any others you choose to use in the banner. However, the problem is that outdoor banners often go unnoticed due to distractions in the form of traffic signs, other brand banners, etc.

So, loud colors are vital. More than that, you need a media material wholesale supplier that specializes in outdoor banners that are smooth, two-sided, and utterly opaque for crystal-clear visibility.

Consider the Message 

Do you wish to promote your brand name with a large image, or is there an extensive message you want to get across? If the latter, then remember to keep it simple.

It is possible to say a lot in a few words. Better yet, use a relevant image; after all, a picture is worth a thousand words, right?

This brings you to the Imagery. 

Whatever your banner is about – be it brand promotion, an event, fundraiser – you need to ensure the image is relevant to the theme. Drivers speeding to football practice or distracted on their way to a luncheon with friends can only spare a glance.

Within those few seconds, the image should be able to communicate just in case they couldn’t read the message. Keep the colors loud but the image itself simple.

Select the Right Font Size 

This will depend upon the location of the banner. Will it be viewed from 30 feet away? Then just 3 inches of font height will do the trick. But, if it is viewed from a distance of 100 feet, the font should be at least 10 inches tall.

You also need to consider that not everyone has a 20/20 vision, and you’ll only have a few seconds to grab your audience’s attention. So, if the message is short and crisp, let the font size be tall and bold.

Banner, banner, standing tall, are you turning heads at all? Well, if you apply the tips mentioned above and choose a media material wholesale company that deals in niche banners for different requirements, your banners will attract and engage.

Your brand only gets one chance at making a lasting first impression, so make it bright, loud, and bold. Go big or go home!