How To Get More Traffic From Google Discover?
If you are a newbie in the digital marketing industry and want your site to generate more traffic, make the most of Google Discover. If you have not yet considered Google Discover as a promising tool to help you in your digital marketing efforts, it is high time that you start doing it now like other SEO services. Before understanding how Google Discover can provide you traffic, first, get a clear idea about Google Discover.
What is Google Discover?
Google Discover is a powerful artificial intelligence tool that is used for content recommendation. Here, Google Discover uses your search history and old activities to provide a relevant and reliable feed. After Google personalizes the content, its results change. These changes are based on what you search and on what you show interest in. Google obtains this data from the database and personalizes it accordingly.
Working of Google Discover
All mobile users will find Google Discover right at the top of the page after the weather forecast is shown. Notice clearly below the search button, and you will find the Google Discover option. In the Google Discover section, you will come across new ideas, content and inspirations.
However, whatever you look for in Google Discover need to be up-to-date continuously. You can also look for anything that occurred several years back. Sometimes, Google Discover features the breaking news as well. If you want to customize the contents of Google Discovery, you can make the necessary changes from the settings.
How to optimize content for Google Discover?
Let us take a look at how various digital marketing services optimize Google Discover.
- Enhance the quality of your content
What oxygen is to human beings, content is to digital marketing. Without good content, there is no point in working hard behind skimming marketing strategies. For example, to make your post appear on Google Discover, make sure that the contents are informative enough to allow Google Discover to locate you and push you into peoples’ search results.
- Use visuals of good quality
There is no doubt about the fact that a picture is worth a thousand words. However, only photographs or only writing does not do the talking. Better would be to mix and match both in the proper proportions. Make sure both the picture and the write-up is relevant to each other.
- Put in fantastic and captivating videos
Recently, video marketing has gained a lot of popularity, and it is expected to grow more in the future. To enhance and boost your ranking in Google Discover and make your content noticeable by Google Discover, be consistent when publishing videos. The more exciting are the videos, the better traffic do you get. Also, instead of thumbnails, add larger pictures as Google stated that larger pictures perform better on the Discover cards.
- Ask your community to add you on Google Discover
Many of you are not aware of the Google Discover application. It allows you to create your collection. This means that you can choose topics you are interested in and get content related to those topics. However, if you do not convey to your buyer that you can add him to his community, he will never come across your content. Therefore, it is essential to make your community aware of your existence.
- Optimize for Google Accelerated Mobile Pages
If you can optimize the Accelerated Mobile Pages, the design of your website is automatically enhanced. Nobody likes a webpage that takes hours to load. Make sure that your content page opens fast and is responsive on all platforms. If you can’t make it yourself, it is recommended to hire a professional web designing company in Delhi. They have affordable price for web development.
Conclusion
Therefore, if you want your content to appear on Google Discover, follow the aforementioned tips. Also, do not forget to keep an eye on your competitors for improvement.
