3 Essential Phone Tips for Car Salespeople

With the internet at their fingertips, many people do tons of research before visiting or contacting a car dealership. This means they have a good idea of what they’re looking for, and car salespeople need to be able to meet their needs quickly and efficiently. When a potential, current, or past customer calls a dealership, salespeople should be able to listen to their needs, answer their concerns, and provide them with a reasonable solution. So what should today’s car salespeople know before getting on the phone with a consumer?

Be organized

Car salespeople need to do is be organized. The last thing customers want is to sit on the phone waiting for a salesperson to find a certain document or look up information about a car. The process of answering customers’ questions should be seamless. Salespeople can benefit from using a basic call outline, having easy access to information needed to answer common questions, and even using a headset so they can search through paperwork quickly as needed.

Being organized is important when dealerships are making calls to consumers, too. Whether it’s to remind customers about an upcoming appointment or to tell potential customers about a current sale, dealerships must be professional and organized when making these calls. Dealerships can benefit immensely from using a predictive dialer system in these situations. A predictive dialer system allows users to contact a large list of people in a short amount of time and help them keep track of anyone they talk to. This process results in less wasted time, giving salespeople the opportunity to make their calls more efficient. Using a cloud predictive dialer can help dealerships contact a lot of people and improve productivity.

Gather enough information

Along with being organized, car salespeople need to make sure they gather enough information when they talk to customers on the phone. They should always collect the basic information, including the consumer’s name, where they live, and even their age. But salespeople should also make sure they’re keeping track of information such as what kind of vehicle they’re interested in, what kind of vehicle they have, and even how frequently they buy a new vehicle. All of this information is important for a dealership’s records because it can be used to create a better consumer experience. A dealership can use this information in their advertising and marketing methods to play to the interests of their consumers.

Anticipate customers’ needs

Whether a customer is looking for a brand new car or used or salvage cars, salespeople must be able to anticipate customer needs. For example, if a consumer is interested in a used vehicle, a salesperson should be able to tell them what’s in the used inventory or discuss the details of their auction site so consumers know right away if they have a chance of buying the car they want or not. Additionally, salespeople should always know the answers to common questions, including different model options and even current prices. Knowing the answer to commonly asked questions will keep the conversation moving smoothly and avoid wasting consumers’ time. By anticipating customers’ needs, salespeople can make a good impression and give consumers what they’re looking for.

Navigating phone calls with potential car buyers can be tricky — but with these simple tips, salespeople can keep a professional and friendly conversation going and, hopefully, build a list of strong leads and make some great sales.